Creativity is infectious. But other things have been, too.

And so we couldn’t be more proud and pleased to be going live again, with the sixth Creative Shootout Live Final being staged in London on Thursday 26th January 2023.

The Creative Shootout 2020 winners stand on stage


The Creative Shootout was a format created by comms and charity entrepreneur Johnny Pitt in 2016, and is now managed by PR agency Launch.


The Creative Shootout promotes the incredible talent and thinking within the UK creative industry, through a radical and real-time live creative awards show, and where the Shootout's Charity of The Year receives the winning campaign, for free.

Every year, one UK charity is chosen as the Shootout’s Charity of the Year. Eight any-discipline creative agencies are then selected by an uber high profile judging panel, from a tonne of unique ‘60 second’ agency entries from across the UK – for the Live Final Show in January. This year's entry process, which is open from 26th September to 28th November, will be content-led only. No cakes or boxes this year!

On Live Final day each agency finalist team (made up of four brave souls) gets just four hours to work their magic on the real charity brief they receive … only at lunchtime. Yikes.

They then have (spoiler alert for 26th January 2023) just 8 minutes each in the late afternoon to pitch their idea and campaign back to a live audience of several hundred industry folk, media, celebrities and of course, our judges. It’s a bit brutal, but exhilarating and incredible (agency words, not ours). A winning agency team is crowned in the evening, from judges and audience votes (which, cue brutal again, are shared live.) Best idea wins.

There’s a thumping After Party and the winning agency then goes on to stage the campaign later in the year for the charity, fuelled by a monetary prize fund, brilliant partner support and one great new charity client. Unicef, Time to Change, FareShare, A Plastic Planet and Crisis have benefitted so far. And what brilliant charity partners they have all been.