THE CREATIVE SHOOTOUT 2025
The Creative Shootout is the UK’s leading done in a day creative-for-good awards, that tests the mettle of the UK’s best creative talent, all in support of one different charity each year.
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The next Shootout Live Final will take place on Thursday January 30th 2025 at BAFTA London, in support of our new Charity of the Year, Epilepsy Action.
On the night, eight finalist teams will go head to head on a real brief from the charity – having had just four hours prep time earlier in the day. The winners will then go on to stage their campaign for Epilepsy Action later on in 2025, backed by a monetary prize fund and with the support of some incredible media partners.
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This year the Shootout is open to any discipline marketing agencies (whether integrated, advertising, PR, digital, social, brand, experiential or other), in house teams or freelance teams (of four). Entry is now open until Friday 29th November 2024. Follow our socials for more details.
Good luck!
Around 80% of classified disabilities in the UK are ‘hidden’. And Epilepsy Action is in real need of our help in 2025 as they mark their 75th anniversary.
630,000 people live with epilepsy in the UK, and it’s arguably one of the most hidden disabilities. The stigma surrounding the condition is huge, and the UK has the second worst epilepsy healthcare provision in Europe. What’s more, over 40% of UK employers admit they wouldn’t give people with epilepsy a job or a promotion at work – even though they know this is discrimination. That’s scandalous.
The Creative Shootout will change the narrative, whilst increasing awareness and understanding of epilepsy in 2025, thanks to the power of the creative community.
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Find out more here.
WHAT IS THE CREATIVE SHOOTOUT
It’s the ultimate definition of creativity for good, dialled up to the max in a live show format. With the UK’s best creative talent battling it out to solve a problem facing a charity, through their creative might. This year the Shootout is open to any discipline marketing agencies (whether integrated, advertising, PR, digital, social, brand, experiential or other), in house teams or freelance teams (of four).
The next Live Final on January 30th 2025 will welcome eight teams to take the stage in front of a live audience at BAFTA and respond to a brief that they’ve had just four hours prep time on, earlier in the day. Each team then has just eight minutes to pitch their creative thinking to the judges and a live audience of hundreds. It’s a night of creativity, drama and high emotion.
The winning team will then go on to stage their campaign for Epilepsy Action later on in 2025, fuelled by a generous prize fund, and a range of national media partners.
There’s no tougher or more rewarding creative challenge out there. Just ask last year’s winner, advertising agency MullenLowe!