THE CREATIVE SHOOTOUT 2025
The Creative Shootout is the UK’s leading done in a day creative-for-good awards, that puts the UK’s best creative agencies in the spotlight, to support one deserving charity each year.
The next Shootout Live Final will take place on Thursday January 30th 2025 at BAFTA, 195 Piccadilly, where the finalist agencies will go head to head on a real brief from our Charity of the Year. The winning agency then goes on to stage its campaign for the charity later in 2025, backed by a monetary prize fund and with the support of some incredible media partners.
Agency entry opens w/c 23rd September 2024. Follow our socials for more details. Good luck!
CHARITY OF THE YEAR
Around 80% of classified disabilities in the UK are ‘hidden’. The list is vast; there are over 900 and they include some we all know and others we don’t; from cancer and diabetes, to MS and autism - to endometriosis and dysautonomia. Why now?
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Cases of non-visible disabilities have risen by two-thirds in the last five years, according to 2023 data. The biggest rise was within mental illnesses.
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Of the 16 million disabled in the UK, 80% have a hidden disability.
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Over 1 in 10 children have a disability, with the vast majority hidden.
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Diagnosis takes longer for hidden disabilities, often underappreciated even by medical professionals.
Charity entry is now closed and our Charity of the Year 2025 will be announced shortly.
WHAT IS THE CREATIVE SHOOTOUT
It’s the ultimate definition of creativity for good, dialled up to the max in a live show format. With the UK’s best any discipline creative agencies (whether integrated, advertising, PR, digital, social, brand, experiential, or other) battling it out to solve a problem facing a charity, through their creative might.
The next Live Final on January 30th 2025 will welcome eight agency teams to take the stage in front of a live audience at BAFTA, 195 Piccadilly, and respond to a brief that they’ve had just four hours prep time on, earlier in the day. Each agency team then has just eight minutes to pitch their creative thinking to the judges and a live audience of hundreds. It’s a night of creativity, drama and high emotion.
The winning agency will then go on to stage their campaign for the charity later in 2025, fuelled by a generous prize fund, and a range of national media partners.
There’s no tougher or more rewarding creative challenge out there. Just ask last year’s winner’s, advertising agency MullenLowe!
