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The Creative Shootout is the UK’s leading done in a day creative-for-good awards, that tests the mettle of the UK’s best creative agencies on a real brief from a Charity of the Year. 


The Live Final, held at BAFTA 195 Piccadilly on 25th January 2024, was won by MullenLowe


The winning and celebrated agency will go on to stage their campaign for the charity later in the year, supported by a prize fund and a range of significant media partners.  

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Carers UK, the charity whose mission it is to make life better for the UK’s 5.7 million carers, has been announced as The Creative Shootout’s Charity of the Year.

Carers UK provides information on accessing financial aid, emotional support and advice on caring. It also helps combat loneliness by connecting carers, and campaigns for better rights and lasting change.

The Creative Shootout and winners MullenLowe will provide  real change for a charity close to the hearts of millions.


It’s the definition of creativity for good. Dialled up to the max. Top agencies from across the marketing spectrum coming together to solve a problem facing a charity, through their creative might.

The Live Final welcomes eight agency teams to take centre stage in front of a live audience of several hundred, to respond to a brief set just four hours before. They then have just eight minutes each to pitch their idea. It’s a night of creativity, drama and (very high) emotion. All in a live show format. 


The winning agency then goes on to stage their campaign for the charity later in the year, fuelled by a generous prize fund, and a range of national media partners. 

There’s no tougher or more rewarding creative challenge out there. 

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