THE CREATIVE SHOOTOUT 2025
The Creative Shootout is the UK’s leading done in a day creative-for-good awards, that tests the mettle of the UK’s best creative talent, all in support of one different charity each year.
​
The Shootout Live Final 2025 took place on Thursday January 30th 2025 at BAFTA London, in support of Epilepsy Action. This year's winner was Boldspace.
On the night, finalist teams went head to head on a real brief from the charity – having had just four hours prep time earlier in the day. Boldspace will go on to stage their campaign for Epilepsy Action later on in 2025, backed by a £350,000 media fund and with the support of some incredible partners.
​
Follow our socials for more details.
​
Around 80% of classified disabilities in the UK are ‘hidden’. And Epilepsy Action is in real need of our help in 2025 as they mark their 75th anniversary.
630,000 people live with epilepsy in the UK, and it’s arguably one of the most hidden disabilities. The stigma surrounding the condition is huge, and the UK has the second worst epilepsy healthcare provision in Europe. What’s more, over 40% of UK employers admit they wouldn’t give people with epilepsy a job or a promotion at work – even though they know this is discrimination. That’s scandalous.
The Creative Shootout will change the narrative, whilst increasing awareness and understanding of epilepsy in 2025, thanks to the power of the creative community.
​
Find out more here.
WHAT IS THE CREATIVE SHOOTOUT
It’s the ultimate definition of creativity for good, dialled up to the max in a live show format. With the UK’s best creative talent battling it out to solve a problem facing a charity, through their creative might. The Shootout is open to any discipline marketing agencies (whether integrated, advertising, PR, digital, social, brand, experiential or other), in house teams or freelance teams (of four).
Our latest Live Final on January 30th 2025 welcomed finalist teams to take the stage in front of a live audience at BAFTA to respond to a brief that they’ve had just four hours prep time on, earlier in the day. Each team had just eight minutes to pitch their creative thinking to the judges and a live audience of hundreds. It was a night of creativity, drama and high emotion.
The winning team from Boldspace will now go on to stage their campaign for Epilepsy Action later on in 2025, fuelled by a generous prize fund, and a range of national media partners.
There’s no tougher or more rewarding creative challenge out there. Just ask last year’s winner, advertising agency MullenLowe!