Creative agency Boldspace wins the UK’s leading done in a day creative awards, walking away with Epilepsy Action as a new client, a £10,000 prize and a £350,000 media fund to stage their winning campaign.

Boldspace has been crowned winner of The Creative Shootout 2025, with Propellernet in second place and Muckle Media bagging third spot.
Boldspace will now go on to stage their winning campaign from tonight’s show, later on this year, for The Creative Shootout’s Charity of the Year, Epilepsy Action. They will be supported by a £350,000 media fund that’s been made available to promote it.
Earlier in the day, the six finalist agency teams received the brief from Epilepsy Action CEO, Rebekah Smith. They then had just four hours to work on their creative campaign before pitching their ideas back in the evening, in just eight minutes each, to the live audience of hundreds and judging panel, at BAFTA 195 Piccadilly.
The Shootout’s largest ever media fund has been donated by partners including The Guardian, Clear Channel, JCDecaux, Google, Acast, OnePoll, 72Point and markettiers.
The brief given to the teams earlier in the day was to ‘shatter the stigma’ and to make epilepsy impossible to ignore, elevating it into the cultural conversation in a way that transforms lives. The six finalist creative agencies had been selected by a high-profile judging panel in late 2024, from entries submitted by agencies right across the UK.
Epilepsy Action, who celebrate their 75th anniversary this year, provides support for those living with epilepsy and their families. Millions of seizures happen every day and the charity’s mission is to provide the right resources, advocacy and education to improve the lives of the 630,000 people currently living with epilepsy in the UK.
Founder of The Creative Shootout, Johnny Pitt, comments: “It’s ten years since the Shootout launched and this year’s theme of ‘hidden disabilities’ and the cause of epilepsy made this probably our grittiest ever programme. The winning campaign from Boldspace will help shatter the terrible stigma of those living with epilepsy.”
Rebekah Smith, CEO, Epilepsy Action, added: “This is such an important opportunity for us, and the hundreds of thousands of people living with epilepsy today. We were looking for bold, ambitious thinking from the teams, and we certainly got that. The campaign that Boldspace presented really stood out and we can’t wait to work with them to bring the campaign to life in 2025. We’re also really grateful to everyone who took part.”
The six finalist agencies from the live final (in alphabetical order) were:
The 2025 Judging Panel (in alphabetical order) comprised:
Kim Allain – Associate Creative Director, Golin
Olivia Blairman – Managing Director, Coolr
Kate Brazier – Managing Director, The Romans
Luke D’Arcy – Founder and CEO, Rubber Duck Global Consultancy
Daniel Fox-Evans – Creative Director, The Kitchen (KraftHeinz)
Johnny Pitt – Founder, The Creative Shootout and Launch PR
Harjot Singh – Global Chief Strategy Officer, McCann Worldgroup
Rebekah Smith – CEO, Epilepsy Action
Bronwyn Sweeney – Group Creative Director, MullenLowe Group UK
Tanya Whitehouse – CEO, ELVIS
The Creative Shootout is supported by the leading industry associations including The CIPR, IPA, DMA, The Advertising Association, IAB and thenetworkone.
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