• The Creative Shootout

Raw London wins the The Creative Shootout 2018

Updated: Sep 9

Raw London emerged victorious at BAFTA tonight in a dramatic Live Final of The Creative Shootout 2018.



The Creative Shootout is an annual ‘live’ creativity show and award, involving the best creative agencies in the UK – and a real, pressing brief from a chosen charity each year. Finalist agencies had just four hours to crack the brief before presenting their creative back to a live audience and celebrated Judging Panel at BAFTA.


The team from specialist branded content agency Raw London saw off stiff competition from eight other finalist agency teams with their creative campaign for Charity of the Year FareShare, the UK’s largest food re-distribution charity responsible for feeding half a million people a week, with a campaign that gripped both Judges and the live audience.

Live experience agency Ignis was runner up, with former Creative Shootout champion Mischief in third place.


Raw London will now go on to stage its winning ‘Any shape – any size’ campaign with FareShare between May and September 2018, as well as having its message turbocharged by a £250,000 digital media spend from premium publisher cooperative 1XL and £30,000 in fees from FareShare. 1XL is one of the UK’s leading digital advertising partnerships, representing 800 local news brands.


Creative Shootout Founder Johnny Pitt comments: “The Creative Shootout is the most raw and real creative show and award in the UK. Every finalist team deserves to be called out for brave and inspiring performances, with just four hours prep time. We saw some stunning creative work tonight. The UK creative industry is truly alive and well.”


Comments Lindsay Boswell, CEO of FareShare: “What a night and Raw London’s campaign will make a massive difference to us in 2018 as we look to treble volunteer numbers in the UK.”


Henry Faure Walker, CEO of Newsquest, a founding partner in 1XL, comments: “1XL will now drive awareness of the winning campaign and message to every corner of the UK through 800 trusted local news brands. My congratulations to every finalist agency on brilliant creative responses to the brief.”

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