• The Creative Shootout

The Guardian confirmed as The Creative Shootout's national media partner

The Guardian has been confirmed as The Creative Shootout’s official national media partner.


Offering a media inventory prize of over £50,000 for this year’s winning campaign, The Guardian will also help promote The Creative Shootout across its network.

Open to any creative agency in the UK, The Creative Shootout harnesses the creativity community for good and is being staged this year for charity, FoodCycle. FoodCycle supports communities across the UK – feeding the hungry, providing company and warmth to the lonely, all while using food which would otherwise go to waste.

Any discipline UK creative agency has until close Monday 28th November to enter the done-in-a-day awards at www.creativeshootout.com. The entry can be in any digital content format; whether video, showreel, animation, GIF, graphic, image or audio – but it must be viewed or listened to in 60 seconds or under by the judges.

From all entries, eight finalist agency teams (made up of four) will be selected to go on and compete in the live head-to-head Final Show at Picturehouse Central in London, on Thursday 26th January 2023. One agency will walk away with industry fame, a new client and £10,000 prize money.

As with the previous Live Final, staged for Crisis and where design agency Epoch saw off stiff competition with their ‘The Voice of Crisis’ campaign, teams will be given a real brief on the day from FoodCycle at lunchtime – and then have just four hours to come up with their creative campaign.

They then pitch it on the giant stage at Picturehouse Central in just eight minutes each to a live audience of 400, including the high-profile Judging Panel. The winning agency will be crowned live on stage that evening and go on to work with FoodCycle to see their idea come to life in a bespoke project, and supported by The Guardian’s £50,000 media inventory prize.

As Creative Shootout Founder Johnny Pitt comments: “Having The Guardian as our national media partner will be a gamechanger for FoodCycle. And that’s why The Creative Shootout exists; to harness the power of the UK’s creative community and provide real change for one deserving charity every year.”

Joel Midgley, Head of Global Brand Marketing at The Guardian, comments: “Celebrating creativity and serving our community are at the heart of all we do at The Guardian. We’re delighted to help place FoodCycle on the national stage through The Creative Shootout.”

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